Should the word "organic" be on the label or not?

In Italy, when a winery officially becomes organic certified - which (like in most countries) takes several years -, it has the right to advertise the words "wine obtained from organic viticulture" (translated from Italian words) in the label, but the labels might not necessarily have this writing on them. I already know a few vintners who couldn't care less about certifications, or for that sake think that the opposit is necessary: the farms that do use chemicals should declare so in the label - since the chemicals sometimes could be life threatening! At this point in time, that is not the case with vintners nor with other producers of vegetables and fruits.
Here's the opinion of an organic winery in Montalcino, the spokesman is a good friend of mine Federico: